I led creative production for the city of Los Angeles’ public facing brand: @DiscoverLA
In less than a year, I pitched, produced, and premiered international campaigns with Diego Boneta and Sonam Kapoor as well as produced a series for LAX with Tiffany Haddish, Gustavo Dudamel, and Tony Hawk.
In the immediate response to Coronavirus in China, I pitched and produced a heartfelt video showcasing solidarity with China. The video earned 5 Million views within a week and received praise from government officials, news outlets, and celebrities.
In the immediate response to Coronavirus in China, I pitched and produced a heartfelt video showcasing solidarity with China. The video earned 5 Million views within a week and received praise from government officials, news outlets, and celebrities.
To launch Los Angeles' official new ambassador to Mexico, I pitched, wrote, produced, and launched a video series (in Spanish) taking Diego Boneta (star of Netflix’s Luis Miguel) to his favorite spots across LA.
The campaign received over 2 Million views and major press across Mexico.